Primary Audience Research
Primary audience research - questionnaire
You need to conduct your audience research.
A/A* Audience Research (High Achievers)
D-E Audience Research
b) their consumption of magazines (how many, how often, what type)
c) what they like/ don't like about magazines
d) You should also ask them about the ideas for your magazine - test some ideas that you have
You need to conduct your audience research.
A/A* Audience Research (High Achievers)
- Research will be used to inform your planning
- Research will be specific - eg testing ideas that you have
- The people you ask will be relevant to your target audience
- Try to use a different format than a typed questionnaire for part of your research (focus group, surveymonkey etc)
- Analyse your results concisely - eg choose the answers that you have learnt most from and discuss your findings
- CHALLENGE: Think about how you present your findings - how can you make it easy for the moderator to access your audience research quickly?
- ONGOING research - as you progress through your construction, check ideas with your audience along the way - eg test out ideas for sentences/ headlines/ images etc and document your work
- Think - do you need to write this last point in your log so that you remember during your project?
- Write a questionnaire and make sure that you only ask people in your target audience to complete it
- Ask at least 10 people
- Include questions that are part of your planning - eg test out titles for your magazine or article ideas
- Analyse the results that you have found from your research and explain how this has affected your planning - BE SPECIFIC
D-E Audience Research
- Write a questionnaire with at least 10 questions. The questions should ask about:
b) their consumption of magazines (how many, how often, what type)
c) what they like/ don't like about magazines
d) You should also ask them about the ideas for your magazine - test some ideas that you have
- Use graphs, or a summary to explain your findings and explain how your findings will change the way that you make your magazine