AUDIENCES
1. Explain how your understanding of audiences affected the way you made and distributed one of your media texts.
You should spend 30 minutes on this essay in the exam. You should spend longer than this in preparing for this essay, but the final version should not be longer than what you could write in 30 minutes.
You should:
· Show understanding of theories concerning audience
· Show understanding of contemporary classification of audiences
· Show understanding of contemporary debates about audience in the online age
· Explain how your audience would respond to, and interpret your text
· Explain who had access to your work and how
GENRE
2. Explain how you used the concept of genre in one of your production pieces.
· D-C grades = explain what genre means, identify typical conventions of the thriller genre and evaluate how you used them in the opening sequence of your film.
· B-A grades = engage with the theory of genre, what genre means, why it is problematic and various ways of considering generic classification. Then consider one of your texts and apply theories of genre to it, for example generic differences between different videos depending on the genre of the music
NARRATIVE
3.Media texts rely on cultural experiences in order for audiences to easily make sense of narratives Explain how you used conventional and / or experimental narrative approaches in one of your production pieces.
REPRESENTATION
4. How have theories of representation affected the production of one of your products?
MEDIA LANGUAGE
5. Explain how your understanding of media language affected the production of one of your products?
G325 Mark Scheme Section A question 1b
Question Number |
Answer |
1(b)
|
Media texts rely on cultural experiences in order for audiences to easily make sense of narratives. Explain how you used conventional and / or experimental narrative approaches in one of your production pieces. - Explanation/ analysis/argument (10 marks) - Use of examples (10 marks) - Use of terminology (5 marks) [Max Mark 25]
Level 1 Explanation/ analysis/argument (0-4 marks) Candidates at this level attempt to relate the production process to the concept of narrative, with limited clarity. The account may be incomplete, or be only partly convincing. Use of examples (0-4 marks) Very few, if any examples are offered from the production process. Use of terminology (0-2 marks) Media terminology is applied minimally, if at all. Some simple ideas have been expressed. There will be some errors of spelling, punctuation and grammar which will be noticeable and intrusive. Writing may also lack legibility.
Level 2 Explanation/ analysis/argument (5-6 marks) Candidates offer an account of how they constructed a narrative with a limited theoretical context, either in terms of narrative theory or production approaches. Use of examples (5-6 marks) A narrow range of examples is offered in support, of which some are relevant. Use of terminology (3 marks) Conceptual language and production terminology are handled at a basic level. Some simple ideas have been expressed in an appropriate context. There are likely to be some errors of spelling, punctuation and grammar of which some may be noticeable and intrusive.
Level 3 Explanation/ analysis/argument (7-8 marks) Candidates demonstrate the ability to relate their own creative decisions to some ideas about narrative drawn from media theory.
Use of examples (7-8 marks) Some relevant examples from the production process are offered in support, handled proficiently. Use of terminology (4 marks) There is proficient use of conceptual language and production terminology, and one or the other may be handled very well. Relatively straight forward ideas have been expressed with some clarity and fluency. Arguments are generally relevant, though may stray from the point of the question. There will be some errors of spelling, punctuation and grammar, but these are unlikely to be intrusive or obscure meaning Level 4 Explanation/ analysis/argument (9-10 marks) Candidates demonstrate a clear understanding of narrative theories / approaches and relate them articulately to the production process, describing specific decisions made in relation to narrative and expectations of audience response. Use of examples (9-10 marks) A broad range of relevant and interesting examples of the creative process are offered. Use of terminology (5 marks) Both conceptual language and production terminology are applied with excellent results. Complex issues have been expressed clearly and fluently using a style of writing appropriate to the complex subject matter. Sentences and paragraphs, consistently relevant, have been well structured, using appropriate technical terminology. There may be a few, if any, errors of spelling, punctuation and grammar. |
Grade boundaries
A |
20-25 |
B |
18-19 |
C |
15-17 |
D |
13-14 |
E |
10-12 |
U |
0-11 |