MARKS
You are marked on
Examples |
QUESTIONS
There are four questions for the evaluation this year: The questions that must be addressed in the evaluation are:
|
What to write in each answer
The prompts below are suggestions as to what to include in your responses to the four questions. If a prompt is not relevant to your work, ignore it. If you wish to discuss other points, feel free to do so.
The moderator may look at these answers in more detail than your research and planning evidence. They may also mark your evaluation in isolation of your research and planning. Hence, make sure that you answer the questions fully, rather than thinking that you have already answered part of a question in another part of your blog.
The moderator may look at these answers in more detail than your research and planning evidence. They may also mark your evaluation in isolation of your research and planning. Hence, make sure that you answer the questions fully, rather than thinking that you have already answered part of a question in another part of your blog.
QUESTION 1
In what ways does your media product use, develop or challenge forms and conventions of real media products?
a) Title
b) Setting/Location
c) Costumes and Props
d) Page design/ layout
e) Camerawork, Framing and editing
f) The font and style
g) Colours and positioning of objects
h) Narrative and how the video sets it up
i) Genre and how the texts suggest it
j) How the artists are represented
k) Special effects and use of technology
l) How the texts work in terms of narrative, audience, genre, representation and media language theories
Some students use a grid of nine boxes (3 x 3) with an image in each box that can be referred to in the evaluation
In what ways does your media product use, develop or challenge forms and conventions of real media products?
- What are the main conventions of music videos? (eg fast cutting, lots of CU, well lit, repeatability factor etc – read the theorists again and refer to them in your answer: Dyer, Archer, Goodwin, Fraser) Include a range of examples from real texts that use these conventions
- How did you use these conventions (include lots of examples and evidence)
- What are the main conventions of music videos of your genre? (this should be on your blog from your research) Include a range of examples from real texts that use these conventions
- How did you use these conventions (include lots of examples and evidence)
- Look at your ancillary texts – what are the conventions of real digipaks/ mag ads/ posters/ websites etc. Include examples from real texts.
- How have you used conventions? (remember 'conventions' does not just refer to content, eg most digipaks might include images, track lists, barcode, credit block etc, but you need to say more than that – how are the images framed, lit, angled etc? How does the font work to sell the CD? How are colours used? etc)
- Don't say that you challenged, or even developed, a convention if you just didn't use it. Some students use these words to excuse mistakes or a lack of professionalism in their work. It is better to concentrate on the conventions that you did use. It is perfectly fine to write about how you used conventions.
- The following points might help you decided what you could write about
a) Title
b) Setting/Location
c) Costumes and Props
d) Page design/ layout
e) Camerawork, Framing and editing
f) The font and style
g) Colours and positioning of objects
h) Narrative and how the video sets it up
i) Genre and how the texts suggest it
j) How the artists are represented
k) Special effects and use of technology
l) How the texts work in terms of narrative, audience, genre, representation and media language theories
Some students use a grid of nine boxes (3 x 3) with an image in each box that can be referred to in the evaluation
QUESTION 2
How effective is the combination of your main product and ancillary texts?
Points you might write about: image/ model/ costume/ make up/ hair/ body language/ backdrop/ layout/ font/ colour/ institutional elements/ references to the other texts on one text etc
How effective is the combination of your main product and ancillary texts?
- What connections/similarities are there between your texts and how have you achieved that?
- Why did you create texts with similarities? Think synergy…
Points you might write about: image/ model/ costume/ make up/ hair/ body language/ backdrop/ layout/ font/ colour/ institutional elements/ references to the other texts on one text etc
QUESTION 3
What have you learned from your audience feedback?
What have you learned from your audience feedback?
- You need to evaluate the feedback that you have received.
- Explain how you got the feedback and provide the evidence (short video interviews, graphs, survey monkey etc, youtube screenshots of feedback, etc – Aim for AT LEAST 3 methods of audience feedback)
- Split your answer into 3 sections and evaluate comments on each of your three texts separately
- Refer to real media texts and theorists (eg the Active Audience Model) to support your ideas
- You should cast a critical eye over your own work – never blame equipment or other people – take responsibility. Be positive where appropriate and negative where necessary
QUESTION 4
How did you use new media technologies in the construction and research, planning and evaluation stages?
How did you use new media technologies in the construction and research, planning and evaluation stages?
- This question asks HOW you used the technologies, not which technologies you used. DO NOT describe (I used a Canon digital camera to take images of my storyboard and used Dreamweaver to make my website)
- Evaluate and explain your use of technologies for each section of your construction – eg a section for each of Research, Planning, Video, Website, Digipak, Evaluation
- For example discuss the difficulties in finding a track and how you used Google effectively to filter searches in your research etc
- Use screen shots of each stage of achieving an effect on Photoshop/ in Premier. Next to each image explain which tool was used and show the before and after effects of its use
- Don't write about your previous knowledge of a piece of software and how your skills got better during the A2 work
- Instead evaluate each format/ software used. Explain the benefits/ drawbacks for the audience of the software. Explain HOW you used it to be most effective
- Screen recording software might be most useful for this question - BUT remember to edit! Don't let the video go on too long!